For one day only, Burger King changed its name to Burger Town in collaboration with Activision’s Call of Duty: Modern Warfare, on October 24 at the Burger King restaurant at Bellflower Boulevard and Spring Street in Long Beach.
Activision has collaborated with Burger King to bring in a real life version of Burger Town from the Call of Duty series celebrating the launch of Call of Duty: Modern Warfare.
Long Beach City College students, local residents, and gamers from across Southern California arrived to Burger Town to buy the themed food and receive codes for exclusive in-game content.
Eugene Wood Representing Activision Said, “We just wanted to give back the community of Call of Duty. They have been with us for over 15 years. And we wanted to do fun things with big partners and we thought this was a good way to launch Call of Duty: Modern Warfare.”
Attendees arrived in line to get a chance to play in teams of two against two professional Call of Duty players, Yousef Abdelfattah (FaZe Apex) and Seth Abner (Scump).
Attendees received a free Burger Town Keychain, a Call of Duty themed crown and a raffle ticket to win a Burger Town shirt and a copy of Call of Duty: Modern Warfare for Playstation 4 or Xbox One.
Local Long Beach resident Max Case attended the event after seeing a tweet about the event on twitter.
“I’m a fan of Call of Duty since Call of Duty 4 came out, it’s cool they’re doing this. It’s local, so I came to check it out.” Max said.
Scump was streaming the event on Twitch along with FaZe Apex playing against everyone as well as signing autographs and taking photos with them during the event.
LBCC student Steven Espio majoring in Nursing, came with his friends who invited him to come to the event to win against Call of Duty professionals FaZe Apex and Scump.
“I’m definitely excited to see the full version of the game, excited to see some of the bugs fixed during the beta, and excited to play against the best players and we want to win,” Steven said.
Grubhub is also doing a promotion on selected Burger King locations in 16 cities in Los Angeles County with exclusive codes for in-game content when delivered, while nationwide locations will receive Call of Duty themed meals.