John Malveaux, a concert promoter, arts presenter and LBCC alumni, has been named as one of the five 2020 Hall of Fame Honorees.
His goal was to bring classical music and musical awareness to African American communities in Long Beach.
Malveaux attended LBCC for a year, earned his AA degree, and after graduating and continuing his education at Pepperdine University, where he earned his Bachelor’s Degree in Business Administration, he maintained consistent interaction with the college.
“I wanted to show this continuing relationship with the college. My journey was not just to graduate and that’s the end of it, but to interact specifically in the arts and education throughout the area,” he said.
During his time at LBCC, Malveaux met many people and eventually began his non-profit organization MusicUNTOLD which is an event production arm of the Long Beach Central Area Association.
“The mission of MusicUNTOLD is arts programming and education,” said Malveaux.
His nonprofit produces a variety of arts and educational events such as live music performances, artist master classes, film screenings, free arts events and transportation, and much more.
Through his non-profit organization, Malveaux has had the opportunity to work closely with different Long Beach nonprofits.
One of the nonprofits that he is currently working with includes the Alzheimer’s Association of Long Beach.
The Alzheimer’s Association is a non-profit organization that educates the public on what alzheimers is, what are the stages, and ways to help people with Alzheimer’s.
Through their organization, they provide many volunteering services that not only Long Beach residents, but anyone can participate in. These services include clinical trials, becoming a community educator, or participating in the walk to end Alzheimer’s.
“He reached out to my director,” said Yael Wyte, the program and education manager of the Alzheimer’s Association in Long Beach, “and he had a video of a young man who lives in the Long Beach community who’s grandma got diagnosed with Alzheimer’s.”
“He wrote a rap and made a video about it. He connected with my director to introduce this video and see how we could work together. He has been an incredible connector and communicator,” said Wyte about Malveaux.
The relationship between MusicUNTOLD and the Alzheimer’s Association is an ongoing project that fulfills the goals and missions of MusicUNTOLD.
Malveaux has become a positive influence to the Long Beach community and has raised awareness of the importance of music in the Black community through education, community outreach and exhibitions.