Correction: A previous version of this article misnamed the speaker of the lines quoted from the story. The speakers was LBCC’s Associate Vice President Alisia Kirkwood, not student activities adviser Kim Hamon. The article has been corrected.
At the ASB cabinet meeting on Monday, Feb. 26, the team discussed the rebranding and marketing campaign for the Pacific Coast Campus, which they are currently working on alongside the Broadcom company.
They presented the data at the Board of Trustee meeting back in January and it was also presented at The College Planning Council meeting “CPC” last week. The ASB cabinet was the final constituency group to hear the presentation.
PCC has undergone a major modernization and expansion of its facilities in preparation for the festivities planned for its 75th Anniversary on Oct. 19. It will be a community party for alumni, community folks, students, and faculty/staff members.
The ASB council will be having a celebration, and also a huge celebration for the Liberal Arts Campus when their 105th anniversary comes in a year.
In celebration of the campus, they’re actively looking for a new identifier for the campus. Someone who will help bring positive awareness to PCC, and help with its popularity. The Board of Trustees has not yet decided to change the campus identifier officially; because they’re not calling it a vote; they’re calling it feedback because there’s no clear winner. Getting a new campus identifier
The process started in the 2023 fall semester in September when the team formed a work group and came up with key identifier themes. They did a campus survey that went out to all students and employees as well as community members.
Next, individual interviews with the Board of Trustees who represented their region or the area/district and got their point of view. After that, they regrouped and picked out some identifiers for testing.
They moved into focused groups that were composed of students, faculty, staff, and a few community members. They developed a few final identifiers and then went back out to survey.
In the focus group, the ASB team found out that the identifiers did not test well. They did one additional focus group specifically for trade students and adult vocational students specifically the ESL students.
Most importantly, two-thirds of the sample supported a new campus identifier, which means that more than half of the people who did the survey favored a new identifier.
“One of the terms I used to describe PCC is a stepchild. I believe that the campus is often overlooked and doesn’t have the same unique branding and hype as the Liberal Arts Campus. A new identifier will shine a light on the campus and give it a name more aligned with the courses and the resources available for the students at PCC,” said Alisia Kirkwood, LBCC’s Associate Vice President.
“I’ve always felt like it was a missed opportunity to name a campus after a street, with its vast resources and offerings,” Alisia Kirkwood said.
“For many, a name change is an opportunity for PCC to get its moment and the faculty at LBCC want to take into account students’ opinions as they work to bring this change about.”