Pacific Coast Campus, PCC, has been the name of LBCC’s smaller campus for 75 years, but this August the campus was re-branded as the Trades, Technology, and Community Learning Campus, TTC, and attendees of the 75th Anniversary have a lot to say about the name change.
Superintendent President Mike Munoz supports the name change because, “Long Beach residents have no idea LBCC offers these programs.”
Therefore, Munoz believes that the rebrand of the name not only communicates these programs held at LBCC to the public, but highlights them at the secondary campus.
Instructional Laboratory Coordinator and alumni, Jasmine Blouin wasn’t too thrilled about the name change at first because she thought it made it seem as though the campus only offered the programs listed in the title of the new name.
Blouin hopes students will recognize that there are many other courses offered other than the Trades, but she has accepted that the name change is beneficial because it highlights these programs offered at TTC.
Assistant professor in LBCC’s culinary arts department, Chris Young preps pastries for students and guests at the 75th Anniversary Block Party on the TTC campus. (Tenoa Stewart)
“We also do class presentations too letting students know we’re from the TTC Multidisciplinary Success Center and even students are like, ‘Wait a minute, when did you change the name?’” Blouin said.
Supervisor of the TTC bookstore, Isaiah Lang hasn’t seen the name change affect too many things yet, as he believes it’s being gradually put in more places.
Lang doesn’t think the re-brand is a big deal, however he thinks it will take people some time to accept the name change and start saying TTC instead of the former name, PCC.
“I don’t know, I just change what I put on my emails when I send them out, I haven’t done too much other than that,” Lang said.
Student Danny Alvarez Rosales takes most of his classes at the LAC campus, but frequents TTC for the tutoring center and his club that takes place in the QQ Building.
Rosales explained that the name “PCC” was already common knowledge because it’s located on PCH, but TTC sounds more like a school, rather than a location.
“It’s going to take me probably like another three months to adapt to the name change,” Rosales said, “I tell my wife ‘PCC,’ and she’s like ‘What?’ and then I’m like, ‘Oh yeah it’s TTC now!”.
It seems that everyone is adjusting to the name change in their own way, and for some it may be more difficult to remember than others, but overall TTC gives the community a much better understanding of the campus and the programs that LBCC has to offer.